About AVR pets
November 2011 ,, I had purchased 2 pairs of Love birds ( each pair for Rs. 600 ) and 2 pairs of finches ( Rs. 300 each pair ) at more market , chennai. Once I reached home , there was a huge protest from my family members for having birds as pet.I given back the birds to the same shop ,, allllaaassss.. they taken back the love birds for 160 rs each pair and finches for just 90 rs.per pair and the cages for throw away price.
Few weeks passed,, my desire to keep birds is not quenched. Daily trying to get permission from my family members by telling some reasons, but end up in nothing positive.I put my lateral thinking in to the situation and i asked my family members about starting the birds trade , and surprisingly they said go ahead with one conditions - none of the bird should enter the house.Taken a small trading point in Purusaiwakkam for heavy rent and started with finches 100 pairs from SV pet world - Surendar and Vijay ( My god Fathers in this Business ) , Chitlakappakm , chennai. Then slowly flourished with almighty grace.
As challenges are part and parcel of business, we also faced the same. yes we faced a complaints of high price for the birds,, and the fact is that channel differentiation , as we buy from another trader the mark up of birds seems to be high for the buyers, then we started sourcing birds from Mumbai , Kolkota, and Hyderabad. Hence our price is lowest in entire south India.. till date ..
Challenge continues ... My buyers started complain about the african love birds and cockteils about the quality ,, and then we understood that the birds are under stress ( travel stress and the climate change ) and got in to some issues if they kept in small cages. Then we stopped buying africans and cockteils from outside tamilnadu .. We havd a strategic tieup with few renowned farms in Tamilnadu. We are getting birds from there .. We still take some finches and exotic finches from outside tamilnadu.
Again Challenges continues .. competition ,, and the small time cum short time player... hence we also started the allied business : birds and other pets accessories.
Now the journey is smooth .
Few weeks passed,, my desire to keep birds is not quenched. Daily trying to get permission from my family members by telling some reasons, but end up in nothing positive.I put my lateral thinking in to the situation and i asked my family members about starting the birds trade , and surprisingly they said go ahead with one conditions - none of the bird should enter the house.Taken a small trading point in Purusaiwakkam for heavy rent and started with finches 100 pairs from SV pet world - Surendar and Vijay ( My god Fathers in this Business ) , Chitlakappakm , chennai. Then slowly flourished with almighty grace.
As challenges are part and parcel of business, we also faced the same. yes we faced a complaints of high price for the birds,, and the fact is that channel differentiation , as we buy from another trader the mark up of birds seems to be high for the buyers, then we started sourcing birds from Mumbai , Kolkota, and Hyderabad. Hence our price is lowest in entire south India.. till date ..
Challenge continues ... My buyers started complain about the african love birds and cockteils about the quality ,, and then we understood that the birds are under stress ( travel stress and the climate change ) and got in to some issues if they kept in small cages. Then we stopped buying africans and cockteils from outside tamilnadu .. We havd a strategic tieup with few renowned farms in Tamilnadu. We are getting birds from there .. We still take some finches and exotic finches from outside tamilnadu.
Again Challenges continues .. competition ,, and the small time cum short time player... hence we also started the allied business : birds and other pets accessories.
Now the journey is smooth .